For any marketer, whether its small, medium or large enterprise, it’s a must to have the mobile marketing strategy in their media plan for its many advantages over other conventional mediums like newspaper, TVC, radio, outdoor etc. where measurability is the central issue for any marketer to get the excellent value of its marketing dollars. It becomes a cost-effective medium compared to other ATL mediums like newspaper, TVC, Radio, Outdoor etc., where measurability is the major issue, and you can’t track where your investments are going.
Because mobile reach and penetration are now available everywhere, you may reach out to all markets, whether urban or rural and target audiences as needed for your business. Even feature phone users in rural India can be targeted by sending them text messages and using innovative voice OBD and missed call marketing services, becoming more popular in rural areas.
WhatsApp marketing is popular among people of all ages and genders in India, providing marketers with a huge opportunity to promote their products and communicate with their consumers, whether end-users or business partners. Smartphones support all types of media, so not only text but also images, videos, and GIFs can be shared for a higher level of engagement.